Coralillo
Via
The Challenge
As a company that was quickly gaining traction, Via was in need of a refresh. They had acquired a bit of an inconsistent and unsure look while finding their footing, and asked me to nail down a brand they could confidently use going forward.
A consulting firm by educators, for educators
The Process
At their core, Via is about celebrating culture, so I built the brand around this notion, selecting a large and vibrant color palette to reflect the large and vibrant communities found within these cultures. The logotype is clean and modern, but not so corporate as to seem unapproachable to teachers.
Carnation
Alstroemeria
Agave
Blue Sage
Hydrangea
Old
New!